Friday, June 7, 2013

Ultimate Rebrander

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Ultimate Rebrander
Ultimate Rebrander Home Demo Examples FAQ Order Testimonials About Ultimate Rebrander The world of rebranders has just been turned on its
head ! Why is it the ultimate b Because all other rebranders have lost the plot
!! Read on and see why .... From the Desk of Harvey Segal It's true. Software developers have got so carried away with rebrander
technology that they are giving you - features you don't need - features which you definitely should NOT use - but not the really vital features which only the Ultimate
Rebrander can give you Want an example b One tool proclaims "At last, your affiliates can rebrand an
ebook and add their name, bio and even a graphic of their
choice" What a mistake ! That is the WORST thing you can do. To explain why let's go back and remind ourselves why book
publishers want to allow their books to be rebranded. What should a rebrander do b When it comes to selling any product on the Net there is one
method of promotion which beats every other hands down. a) Imagine a visitor has arrived at your site - with a problem,
question or need related to your product niche. The secret is to give him free but valuable information,
demonstrating how you are an authority on the subject, and ending
with a recommendation for a product - yours - showing how it will
fulfil his need. The best way to do this is to give your website visitors a free
book about your product niche which provides quality information,
avoids the hard sell but concludes with an enticing link to YOUR
product. b) And then you want to get affiliates to promote the book for
you. Which means that you need to let them rebrand the book i.e
insert their affiliate links. The key here is to make this a very simple process. So here is the requirement A rebrandable book should have one goal - to focus on just selling your product It should be easy for affiliates to rebrand You need stats to help affiliates monitor the success of
their promotion efforts and for you to improve the conversion rate
of the 'sales' page (or download page) where you provide the
book. Let's see how other rebranders meet these requirements . . . What are all the current rebranders doing b 1) Do they focus on selling your product
b Let's look at these fancy features a) "Affiliates can rebrand an ebook and add their own name, bio
and graphics" Now think. Do your readers need to know that your book has been
delivered by affiliate XYZ who has a website ABC, with photo
supplied b They could not care less. This feature is irrelevant, it's a distraction and a big no-no. b) "You don't need to insert placeholders to mark rebrandable
fields, just point and click. Change dozens of links with one
click" Now wait. How difficult is it to insert a placeholder b And why
do you have dozens of links b Does that mean your book is littered
with hard sell incitements to click to your product or to lots of
other productsb Well it shouldn't be. Really you would be far better off with
just the one link at the end of the book as it concludes with a
recommendation of a product (yours) which best fits the need of the
reader. This feature is unnecessary. c) "Highest quality PDF effects" Now I'm all for producing a professional looking document. But
your goal is not to create the world's most artistic PDF file for a
free book, it's to provide good content to drive people to your
site where you sell the real product. So this is not an essential
feature 2) Do they make rebranding easy for your
affiliate b If you want your affiliate to rebrand your ebook he needs to download a rebranding package. read and understand the rebranding instructions. run the rebranding program. upload the rebranded book to his web site. set up a web page with explanatory content leading to the book
(or make a copy of yours) rather than just providing a direct link
to it. (Customers don't want to download a file without a download
page telling them what it is about). That alone will discourage 90% of your affiliates. BUT you have
also ruled out millions of potential affiliates - those without a
website. 3) Do they provide stats b The big failure of all rebranders is that you have no control
over your affiliate promotion methods. Once a rebranded book is
produced it is out of your control, the affiliate can market it in
any way possible. Unless you can get all your affiliates to go through the
complete upload and rebranding process every time you make an
improvement to your book (and they won't) you will have different
and out-of-date versions floating around on the Net. And similarly
they won't be using your latest sales copy - the one which you
should be honing and perfecting for maximum impact. And even if they did you won't be able to get stats about
visitors to their sites Let's summarize - what should a rebrander
provide b 1. What does your
customer want b A solution to his problem, question or need. You need to supply
him the answer with the very latest version of your ebook not an
out-of-date one hosted at an affiliate site. He does not want to know anything about the person whose link he
followed to get your book i.e. your affiliate. 2. What does your affiliate want
b He wants the same simplicity that he gets with an affiliate link
to a paid product. i.e. he does not have to make a copy of your
sales page and upload your ebook to a site. He would also find tracking stats useful. 3. What do you want b Control of all versions. Access to all conversion stats. No need
to notify affiliates to rebrand the latest version. All current rebranders fail on all these
points. What is the solution b What we need is to have the same situation as when an affiliate
promotes a paid product. He does not get involved in any copying or
uploading of sales pages. He is simply given an affiliate link
which directs customers to the one and only sales copy at the
publisher's site. Only one tool will do this. The Ultimate Rebrander. I use the Ultimate Rebrander for all my books [More info here] The Ultimate Rebrander will generate a link for your affiliate
to use. When his visitors click on that link they will download the
ebook from YOUR SITE with the
affiliate information embedded in it on-the-fly at the time of download. So all your affiliate has to do is promote that one Ultimate
Rebrander link to your book. Which means he does not need to create a rebranded copy and put it at his
own site. he does not even need to have a site ! there is only one version of the book - the one at your site.
You don't have the situation where old versions are available at
different sites. you can monitor download conversion stats and provide
affiliates with stats on their advertising campaigns. How it works Simple - you set up the content of your book as an HTML page and
insert placeholders where the affiliate information will be plugged
in. Any text or link can be replaced. Ultimate Rebrander does the rest. Any Restrictions b Yes, here they are: * You cannot use an existing PDF file However - you have the advantage that you don't need to find an
extra tool to create a PDF. It's already inbuilt into the Ultimate
Rebrander. * You cannot produce the full range of PDF effects. There is a
restricted set of HTML tags. However - look at this sample book showing what
is possible. That is more than
sufficient. But wait - another fabulous feature You can also put placeholders in the download page. Now suppose you don't link to a free book at the end of the page
but have a link directly to a product. What you have created is a
rebrandable article ! So as well as giving your affiliates rebrandable ebooks Ultimate
Rebrander can also give them another powerful promotion tool -
rebrandable articles Rebranders Compared Here are the key features you should look for. Ultimate
Rebrander Other Rebranders Notes 1. Affiliate does not need to copy and upload
PDF Affiliate just collects a link 2. Affiliate does not need a web site This makes your books/reports ideal products
to promote for all newcomers to Internet marketing 3. Uses original download page Affiliate does not need to create his own
page or provide an up-to-date copy of yours 4. Latest version of your PDF book You don't have old versions of your book
scattered around the Net. Your customer always collects the most
current version. 5. PDF creation included You don't need to purchase a separate tool to
create PDF files 6. Rebrands articles as well as PDF books Opens up a huge new promotion avenue 7. Download conversion stats You can see the percentage of visitors who go
on to download the book, allowing you to make improvements if
necessary 8. Link tracking stats Your affiliates can see the number of hits
from each of their advertising campaigns 9. Links can be cloaked Your affiliates will like this. You can choose to
have their links cloaked in both the PDF and the download page 10. Limit access to rebrandable fields (some) Ideal if you want to
charge for rebranding selected fields 11. Full range of PDF effects (some) Alas we can't compete here. But remember - you don't need the world's
most beautifully designed free book. Your book just needs valuable
and persuasive content to make the sale Conclusion
When it comes to meeting the key requirements that a
rebrander should have - and not unnecessary technical gimmickry - the revolutionary concept behind the Ultimate Rebrander beats all other tools What is the cost b We won't charge a recurring monthly fee or a $147 payment like other
rebranding tools - which can only provide one of the 11 features above. Click here

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